Imagine Dragons - Social Networking

Imagine Dragons use various social media websites to keep fans updated on their latest albums, tours and appearances, as well as to allow audiences to get to know the band on a personal level. For example the band use their joint Instagram account to show photos of their previous concerts, as a way of commemorating the event and thanking the audience for helping to create a vibrant atmosphere, as well as to show how much they enjoy performing thus demonstrating that they take their career seriously. Additionally, in order to show the relaxing side of the industry, the group post 'back-stage' photos, of events such as song-writing sessions or the group eating at a restaurant on tour. This allows for audiences to see both the professional and personal sides of the band, enabling them to understand what the group are really like. Furthermore Imagine Dragons use websites such as Facebook and Twitter, to communicate with their audiences directly, answering their questions and gaining their advice, as well as to release essential information (such as dates for their upcoming tour). However, the groups website is the central point for information as this is where they first release all details about the bands upcoming work. All of their social media pages follow a dark colour scheme that includes spotlighted photos of the band, thus emphasising the indie-rock genre of their music.