Imagine Dragons - Logos

Imagine Dragons' logo is bold and distinctive, allowing it to stand out on multi-media platform. The logo is often used to increase recognition for the bands work, boost sales, and increase the selling price of certain items that fans a likely to buy. For example, including the logo on the bands merchandise pushes fans to purchase it, as it allows them to express their passion for their music. The distinctive style of Imagine Dragons' logo achieves this, as the bold typography stands out on the band's t-shirts, pushing fans to buy them even further. Additionally, including the band's logo on other multi-media platforms generates a large amount of interest that benefits all participants. For example, the band's logo was included in the trailer for 'Me Before You' as they contributed to the soundtrack. In doing this, the film was associated with the band's success and Imagine Dragons' fans were more likely to watch the film, thus increasing the film's box office revenue. This example of synergy shows how the recognition of the logo, which indicates success, can generate a rush of interest that benefits the band.